The power of service design

Service Design helps organizations transform products and services through alignment of customer needs with business capabilities and processes. Our service design approach enhances operational efficiency and creates a perfect fit between your product and your customers.


Explore Service Design with Bankai

Ready to transform your service delivery through our innovative service design approach? Connect with us to discover tailored solutions that elevate your operations and customer experiences.

What is Service Design?

Service Design is a comprehensive approach focused on enhancing both the quality and the delivery of your services towards your customers. It revolves around understanding and addressing the needs of customer by designing the entire process from the initial interaction to the final delivery.

Service Design revolves around several key elements that ensure services are both tailored towards the needs and context of your customers to become as effective as possible:


This approach focuses on deeply understanding the needs and challenges of the person in your organization and target audience to tailor services that truly address their specific circumstances.


We involves stakeholders from various levels of the business and customers in the design process, ensuring that the solutions developed are comprehensive and fully integrated.


Services are prototyped, tested, and refined based on feedback in a cyclical process. This ensures the service is improved continuously based on an understanding of customer needs.

Evidence based

We help you make decisions grounded in actual data and real-world evidence. It ensures that the solutions are not just theoretically effective but are proven to work in real environments.

Journey oriented

By examining every step of the customer's interaction with the service, we create a comprehensive view ensures a seamless and optimized experience from start to finish.


Consider all aspects of the service ecosystem. This includes not only the direct interactions between the service and the customer, but also technological, cultural, and organizational context.

Experience the benefits of Service Design for your organization

We streamline your processes and fosters innovation, enhancing productivity and service delivery. Based on detailed customer insights we help improve your services increase customer engagement, satisfaction and loyalty.

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Tom Klaassen

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Tom Klaassen

Managing Director

E-mail Tom Klaassen